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What's in a Name: Stardock

In our ongoing feature What's in a Name, we ask developers, publishers and other game industry businesses the stories behind their names. Today our answer comes from Brad Wardell, CEO of Stardock: "I...

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What's in a Name: Gearbox Software [update]

If you looked at the Joystiq calendar, you would have seen a bright red circle drawn around today with something like 17 little smiley faces around it. Sure, that was in part because it's taco salad...

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What's in a Name: XSEED JKS

While they may not be the most recognizable brand to you just yet, XSEED has been bringing some really interesting titles stateside. Here's the story behind the company's name: "Our president had seen...

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What's in a Name: Riot Games

We've had a good time with the League of Legends beta, so we asked the guys at Riot Games how they came up with their name, as well as the title for their spiritual DotA successor. On Riot Games: "We...

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What's in a Name: Sucker Punch

We loved inFamous despite its unfortunate capitalization decisions, but since it's considered rude to ask about that sort of thing, we instead grilled the folks at Sucker Punch on how they came up...

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What's in a Name: Infinity Ward

Have you heard about this game Modern Warfare 2? It's supposed to be pretty good. And we heard that it's expected to sell at least hundreds of copies this holiday season. How did these young upstarts...

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What's in a Name: WayForward Technologies

With its gorgeous A Boy and His Blob remake in the pipeline, WayForward has been on our minds quite a lot recently. Unfortunately, we didn't have the answer to the real question: How did the company...

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What's in a Name: Epicenter Studios

Epicenter is the studio that currently holds the title for "2009 Game That By All External Signs Should Have Been Awful, But Is Actually Pretty Fun" for its Real Heroes: Firefighter. To reward the...

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What's in a Name: Robomodo

If you want to watch friends and loved ones pretend to skateboard/fall repeatedly this fall, Robomodo's Tony Hawk Ride is the only product catering to those admittedly unhealthy urges. Here's how...

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What's in a Name: Pelfast and 2BeeGames

We don't want the big guys to have all the fun, so this week we're finding out the origins of a couple of indie names. First is Comet Crash developer Pelfast, and then we've got a bonus submission...

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What's in a Name: Blizzard Entertainment

It's been about a month since we've done one of these, but we thought it would be worth bringing WIAN out of retirement for one of the biggest developers on the planet. Here's the (astoundingly dry)...

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What's in a Name: Sledgehammer Games

It's been awhile since we've brought you the origin story of an industry presence, so here's what Glen Schofield had to say about coining his new studio, "Sledgehammer Games," during our recent chat:...

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What's in a Name: Ruffian Games

It's been months since we've brought you the origin story of an industry presence, so during our recent preview of Crackdown 2 we asked Ruffian Games creative director Billy Tomson how the new...

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What's in a name: Irrational Games

It's time for another origin story of an industry presence. During a recent Gamescom interview with Ken Levine of Irrational Games we asked how the developer received its senseless, illogical name:...

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What's in a Name: Shadegrown Games

It's time for another origin story of an industry presence. Today, it's Matthew Burns who isn't quite sure if choosing Shadegrown Games makes him a hippie or a yuppie: I worked on big-budget titles in...

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What's in a Name: Double Fine

It's time for another origin story of an industry presence. Today, we've got Double Fine's Tim Schafer, who can thank Uncle Sam for the inspiration of his studio's name: It came from this sign that...

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What's in a Name: 2D Boy

It's time for another origin story of an industry presence. Today, Kyle Gabler explains how he and partner Ron Carmel came up with their studio name, 2D Boy, using the process of elimination: Ron and...

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What's in a Name: BioWare

It's time for the BioWare: Origins name story. At DICE 2011, we had the opportunity to ask Drs. Ray Muzyka and Greg Zeschuk how their studio got its name: Dr. Ray Muzyka: "The three founders, Greg,...

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What's in a Name: Insomniac Games

We were unable to sleep while wondering about the origin story of Insomniac Games' name, but now we've got the answer from CEO and President Ted Price. Time to make that warm glass of milk and go to...

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What's in a Name: InXile Entertainment

It's time for another titular origin story! Today, Matthew Findley, president of inXile Entertainment, explains the creation of a studio name haunting English teachers everywhere: I worked with Brian...

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